insights + strategy

VoxPop is the world’s leading strategy and research firm focused on the metaverse and specializing in virtual reality, augmented reality, games, NFTs and social media.

 stories + data

The what is nothing without the why and how. We give companies the data they need to make big decisions. More importantly, we tell that data’s story, creating insights that are both illuminating and actionable.

We know a thing or two about a thing or two

  • Virtual Reality

    Virtual reality isn’t just about games — it’s about connecting on an immersive level with customers. With the most experienced research firms in the space, companies can leverage the most comprehensive insights into the industry to succeed in this $4B industry.

  • Augmented Reality

    Innovation means being on the cutting edge of new technologies, and AR is not only one of those technologies, but it has access to over 1B people worldwide. By overlaying digital images onto the real world, companies can find a fun, new way to interact with customers.

  • Games

    Games are a $150B industry and on the forefront of the metaverse. Everyone plays games these days, from Fortnite to mobile games to immersive play, and we help non-endemic companies clue into new and creative ways to get involved.

  • NFTs

    How much people are paying for NFTs is interesting but who is buying them and where to find them are essential. We tell our clients what, when, how and why audiences are adopting NFTs, and what they need to do to get ahead of the game.

  • Metaverse

    XR, games, social, blockchain, NFTs — how do they work together to create the metaverse? Not only can we educate but we can build a strategic plan that taps into this budding and soon-to-be ubiquitous space, all backed by data and research.

 

Stephanie Llamas, VoxPop Founder and Chief Analyst

Stephanie Llamas is an analyst and veteran expert in the XR and games industries with over a decade of experience. She is a pioneering analyst, providing market intelligence on the current generation of immersive and playable technology. As the third hire at SuperData, she led the firm to become the gold standard in XR and games research and was instrumental in its acquisition by Nielsen. She was Nielsen’s head of XR and games research and strategy before starting VoxPop.

A thought leader and speaker, Stephanie regularly provides insights for leading outlets and events such as Forbes, WSJ, The New York Times, CES and SxSW. She is also a contributing author for the XR books "Charlie Fink's Metaverse" and “Convergence: How the World will be Painted with Data”.

Stephanie was born in Colombia and has lived across the United States. Although a New Yorker at heart, Stephanie now lives in Louisville, KY with her husband Carlos, son Andres and pets Yuna the dog and Emma the cat.

Get in touch

Let’s talk about how VoxPop can bring your brand to life.